About the Book
The book covers the basics of product management for aspiring entrepreneurs & corporate product management roles using SaaS as a prime example, since there is a great level of startup formation, funding, and customer interest in SaaS based software products and services.
About the Author
The author is a technology and a startup veteran having 25+ years of experience in Product Management involving the lifecycle from product conception to launch, product marketing and sales and. His first startup was an EdTech Consulting firm, where he was a founding employee that went public on NASDAQ (USA). The author has advised various Fortune 100 companies in Design, Specification, and Deployment of various CISCO product lines in verticals such as Financial Institutions, Manufacturing, Healthcare, and FMCG.
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